Tuesday 14 June 2016

Digital Printing- Makes Colour Brochures, an Affordable Marketing Tool



Brochures act as an important component of the traditional printed marketing mix, despite the increasing acceptance of online marketing strategies. A properly-designed brochure is a collectable item because of its attractive visual appeal and loads of product-oriented info introduced through it.

While designing a brochure, choosing the right printing method is an important decision to make. At present, the digital printing method has acquired a centre-stage when it comes to choosing the right printing technology for brochure making.

Over the last decade, the print industry has experienced a considerable shift towards digital printing. The process ensures quality results at very cost effective prices. New-found printing technologies, including laser and ink-jet printing form the method of digital printing in Sydney. In the process, an image is transferred to the printer through digital files which includes PDFs or via software files like Illustrator and InDesign.

Digital printing generally implies quick turnaround times as there is no need to create a set of plates. Customers can order smaller quantities even if it is just a single print. Although offset printing results in a slightly better print, the printing quality produced by digital printing is constantly increasing.

A lot of digital printing companies in Sydney are promising top-quality digital printing of brochures under cost-effective prices. With digital printing, you get well-designed brochures that have maximum impact, good visual appeal, and remain worthwhile for a longer time frame.

Some other benefits of digital printing of brochures include:

•    The entire cost of setting up for shorter runs are less
•    Customers can decide the number of copies in accordance with their needs
•    The minimum order of copies can be as low as 1, 20, or 50.
•    Inexpensive black and white digital printing method
•    Enables flexibility of content and modifiable data capability
•    Cost-effective black and white digital printing process

Therefore, if you require a small run of less than 100 or if you are looking for content flexibility in terms of information featured, digital is your best choice. With this method of printing, you get top-quality brochures that turn your marketing campaign into a successful venture.

Wednesday 23 March 2016

The Secrets Of Book Publishing One Must Know!


Turning your rough draft into a finished book is a difficult task that can only be accomplished by an efficient book printing service. A book printer expert, who is at the main center of the entire book production procedure, must be equipped with the proper information in order to get the desired result. By constructing a structured book publishing design, one can plan a pivotal role in enhancing the efficiency. Here are a few tips that will help you to bring out a perfect book that meets your expectations:

Check the Basics

The first step is to communicate the basic fundamentals of your book publishing design which includes page count, quantity, and final trim size. This is imperative in formulating an estimate. You can ask your printers about how to save money with standard sizes, papers and whether using recycled paper would impact the budget. If your book printer also offers a stationary printing service in Sydney, he/she must be able to advise you on the perfect choice of paper.

Select a final date

Inform your printer a date by which you need your books. This will allow him/her to draft a production schedule in accordance with your deadline. It enables them to check the blocking time on suitable processes, required machinery and availability of paper. Do not forget to take into account the shipping while fixing a delivery date.

Building Your Book

The total page count of your book determines the amount of paper used and how effective is the publishing design. Make sure you inform your printer about the specific formats or layouts you would want to apply. Convey your preferences whether you want your books to be bound in a portrait or landscape format.

Important Note: Page counts are different from sheet counts. In book printing, page refers to only one side of the sheet. For example, a book with 600 pages would need 300 sheets. This may lead in confusion, so make sure that the page count of your book indicates the number of pages to be printed. Consult any stationary printing service in Sydney to get a better idea.

Sending Files Correctly

A critical step in book printing is to send all important files to your printing expert completely and correctly. This comprises of every layout file, print versions of fonts and image files. Most printers have the updated versions of all layout software in every format, so make a good use of it.

Presently, Adobe PDF files are prominently used as they allow users to create single ‘print-ready’ file containing all the graphics and fonts. While submitting PDF files, printing specialist may ask for the original files as well. This allows them to make important changes in the pre-press stage, saving both time and money.