Tuesday, 14 June 2016

Digital Printing- Makes Colour Brochures, an Affordable Marketing Tool

Brochures act as an important component of the traditional printed marketing mix, despite the increasing acceptance of online marketing strategies. A properly-designed brochure is a collectable item because of its attractive visual appeal and loads of product-oriented info introduced through it.

While designing a brochure, choosing the right printing method is an important decision to make. At present, the digital printing method has acquired a centre-stage when it comes to choosing the right printing technology for brochure making.

Over the last decade, the print industry has experienced a considerable shift towards digital printing. The process ensures quality results at very cost effective prices. New-found printing technologies, including laser and ink-jet printing form the method of digital printing in Sydney. In the process, an image is transferred to the printer through digital files which includes PDFs or via software files like Illustrator and InDesign.

Digital printing generally implies quick turnaround times as there is no need to create a set of plates. Customers can order smaller quantities even if it is just a single print. Although offset printing results in a slightly better print, the printing quality produced by digital printing is constantly increasing.

A lot of digital printing companies in Sydney are promising top-quality digital printing of brochures under cost-effective prices. With digital printing, you get well-designed brochures that have maximum impact, good visual appeal, and remain worthwhile for a longer time frame.

Some other benefits of digital printing of brochures include:

•    The entire cost of setting up for shorter runs are less
•    Customers can decide the number of copies in accordance with their needs
•    The minimum order of copies can be as low as 1, 20, or 50.
•    Inexpensive black and white digital printing method
•    Enables flexibility of content and modifiable data capability
•    Cost-effective black and white digital printing process

Therefore, if you require a small run of less than 100 or if you are looking for content flexibility in terms of information featured, digital is your best choice. With this method of printing, you get top-quality brochures that turn your marketing campaign into a successful venture.


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